Customers do not experience your drive time — they experience the whole wait, from the phone call to the door opening. Add the three pieces and you find out whether your thirty-minute promise is real.
25 minutes to dispatch, 8 minutes driving, 15 minutes on the lock is 48 minutes — not the 30 the ad promises.
The example
Three lockout calls from one shift, broken into their three stages.
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | Call | Dispatch | Drive | On site | Total (min) |
| 2 | Downtown call | 25 | 8 | 15 | 48 |
| 3 | Highway 9 | 6 | 22 | 12 | 40 |
| 4 | Northside | 4 | 11 | 9 | 24 |
The formula
SUM across the three stage columns:
How it works
Splitting the wait is the whole point — each stage has a different fix:
B2is dispatch: the gap between the call landing and a tech actually rolling. This is usually the biggest and the most fixable.C2is drive time, which you control through territory and truck placement, not through hustle.D2is time on site until the customer's problem is solved.SUM(B2:D2)totals them into the number the customer would put in a review.
The Downtown call shows the pattern: 8 minutes of driving hidden inside a 48-minute wait. Faster driving would save almost nothing; faster dispatch would save twenty minutes.
Try it: interactive demo
Enter the minutes spent in each stage.
Variations
Flag calls over your promise
Turn the service-level pledge into a column you can filter.
Dispatch as a share of the wait
Shows where to spend the improvement effort.
Pitfalls & errors
Measure dispatch from the customer's first call, not from when the ticket reached the tech. Time spent in a queue is still time the customer waited.
Log the three stages separately from day one. A single total-minutes column can tell you that you are slow but never why.
Practice workbook
Frequently asked questions
Is a 30-minute promise realistic?
What counts as on-site time?
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