Quota Attainment Percentage

Excel Formulas › Sales & CRM

All versions

Quota attainment is actual sales over the target — the headline number on every sales scorecard. Over 100% means the rep beat quota; below means they missed.


Quick formula: attainment from actual and quota:
=actual_sales / quota
Actual divided by quota, as a percentage. 115% means the rep landed 15% above target.

The example

$230k actual on a $200k quota.

AB
1ItemValue
2Actual230000
3Quota200000 → 115%

The formula

The formula:

=B2 / B3 // actual ÷ quota

How it works

How it works:

  1. Divide actual sales by the quota and format as a percentage.
  2. Above 100% beats quota; below misses — the basis for commission accelerators.
  3. The gap to quota is quota - actual (or 0 if already over).
  4. Track per rep with SUMIF, then rank or average for the team.

Attainment drives commission accelerators. Many plans pay a higher rate above 100% — e.g. base rate to quota, then 1.5× beyond. Pair attainment with a tiered lookup so the same sheet computes both the percentage and the resulting commission, which is exactly the kind of plan reps want to model.

Try it: interactive demo

Live demo

Actual sales and quota.

Attainment · Gap

Variations

Gap to quota

Still to sell:

=MAX(quota - actual, 0)

Team attainment

All reps:

=SUM(actual_range) / SUM(quota_range)

With accelerator

Tiered commission:

=LOOKUP(attainment, tiers, rates)

Pitfalls & errors

Same period. Actual and quota must cover the same timeframe.

Prorate partial periods. Compare actual to a to-date quota mid-period, not the full target.

Zero quota. A missing quota gives #DIV/0!.

Practice workbook

📊
Download the free Quota Attainment Percentage practice workbook
A quota-attainment sheet with the gap, team, and accelerator variants, plus 4 challenges with answers. No sign-up required.

Frequently asked questions

How do I calculate quota attainment in Excel?
Divide actual sales by quota: =actual_sales / quota. 230k on a 200k quota is 115%.
How do I find the gap to quota?
Use =MAX(quota - actual, 0) so a rep already over quota shows zero gap.
How do I model a commission accelerator?
Use a tiered lookup on attainment: =LOOKUP(attainment, tiers, rates) to pay a higher rate above 100%.

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Related formulas: Tiered commission · Win rate · Sales velocity