Recurring accounts get a per-visit discount for guaranteed volume; one-time deep cleans price higher. Comparing the two — and the annual value of recurring — guides what to chase.
The example
$200 one-time, 25% recurring off.
| A | B | |
|---|---|---|
| 1 | Item | Value |
| 2 | 200 × 0.75 | $150/visit |
| 3 | × 52 visits | → $7,800/yr |
The formula
The formula:
How it works
How it works:
- One-time (deep clean, move-out) prices highest — no future volume.
- Recurring = one-time × (1 − discount) per visit — lower rate, steady income.
- Annual recurring value = per-visit × visits per year — the real prize.
- A recurring account’s predictability often justifies the discount — route density, no resell.
Recurring revenue is worth more than its per-visit rate suggests. A discounted recurring account brings route density, predictable scheduling, and no repeated sales effort — so its annual value (per-visit × 52) is the number to weigh against a higher one-time job. Chase one-time work to fill gaps and cash-flow; build the business on recurring contracts whose annual value compounds.
Try it: interactive demo
One-time price, recurring discount, visits/year.
Variations
Annual recurring value
Per-visit × visits:
Discount given
Per visit:
Break-even visits
Vs a one-time:
Pitfalls & errors
Annual value. Judge recurring by the year, not the per-visit rate.
Discount for volume. The discount buys predictability and route density.
One-time premium. Deep cleans should price above recurring per-visit.
Practice workbook
Frequently asked questions
How do I price recurring vs one-time cleaning in Excel?
What's the annual recurring value?
Why discount recurring work?
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