Bid Price with Overhead and Profit

Excel Formulas › Construction & Trades

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Turn job cost into a bid by adding overhead and profit. The cleanest method divides direct cost by one minus the combined markup, so the markup is a true percentage of the final price.


Quick formula: bid price from cost, overhead, and profit:
=direct_cost / (1 - overhead_percent - profit_percent)
Dividing by (1 - O&P) makes overhead and profit a percentage of the bid, not of cost.

The example

$10k cost, 10% OH, 10% profit.

AB
1ItemValue
2Direct cost10000
3÷ (1 − 0.20)→ $12,500

The formula

The formula:

=B2 / (1 - O - P) // cost ÷ (1 − markup)

How it works

How it works:

  1. Direct cost is materials + labor + equipment + subs for the job.
  2. Dividing by (1 - overhead% - profit%) makes O&P a share of the final price — the correct way.
  3. Marking up cost by ×(1 + markup) instead understates margin (markup vs margin again).
  4. A $10k job at 20% combined O&P bids at $12,500, not $12,000.

Markup on cost ≠ margin on price. Adding 20% to a $10k cost gives $12,000 — but that’s only a 16.7% margin, short of your 20% target. To actually keep 20% of the bid, divide: 10000 / 0.80 = $12,500. This single distinction is where contractors quietly lose profit.

Try it: interactive demo

Live demo

Direct cost, overhead %, profit %.

Bid price:

Variations

Markup on cost (compare)

The other method:

=direct_cost * (1 + markup_percent)

Overhead dollars

OH portion:

=bid_price * overhead_percent

Profit dollars

Profit portion:

=bid_price * profit_percent

Pitfalls & errors

Divide for margin. Use /(1 - O&P) to hit a true margin target.

Percents as decimals. 10% is 0.10 — mind the cell format.

O&P below 100%. If overhead + profit ≥ 100%, the denominator is zero or negative.

Practice workbook

📊
Download the free Bid Price with Overhead and Profit practice workbook
A bid-markup sheet with the markup-on-cost, overhead-dollars, and profit-dollars variants, plus 4 challenges with answers. No sign-up required.

Frequently asked questions

How do I add overhead and profit to a bid in Excel?
Divide direct cost by one minus the combined markup: =direct_cost / (1 - overhead_percent - profit_percent). $10k at 20% O&P bids at $12,500.
Why divide instead of multiply?
Dividing makes overhead and profit a percentage of the final price (a true margin). Multiplying by (1+markup) understates the margin.
What's the difference from markup on cost?
Marking up $10k by 20% gives $12,000 — only a 16.7% margin. Dividing by 0.80 gives $12,500 for a real 20% margin.

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Related formulas: Margin vs markup · Profit margin & markup · Change order total