Effective Hourly Rate on a Fixed Price

Excel Formulas › Freelance & Agency

All versions

A fixed-price project’s real value depends on the hours it took. Effective hourly rate — project fee divided by actual hours — reveals whether a flat quote actually beat your hourly rate.


Quick formula: effective rate on a fixed-fee job:
=project_fee / actual_hours
The flat fee divided by hours you really spent. Compare it to your target hourly rate.

The example

$3,680 fee, 52 actual hours.

AB
1ItemValue
2Fee3680
3Actual hours52 → $70.77/hr

The formula

The formula:

=B2 / B3 // fee ÷ actual hours

How it works

How it works:

  1. Divide the fixed project fee by the hours you actually worked.
  2. Compare the result to your target hourly rate — below it means the flat price lost money per hour.
  3. It exposes scope creep: the more hours overrun, the lower the effective rate falls.
  4. Track it across jobs to learn which project types are truly profitable.

This is the number that catches bad fixed bids. A $3,680 quote feels fine until 52 hours drag the effective rate to $71/hr — below your $80 target. Logging actual hours and computing effective rate per project turns gut feel into data, and tells you which clients or work to reprice or decline next time.

Try it: interactive demo

Live demo

Project fee and actual hours.

Effective ·

Variations

vs target rate

Win or lose:

=IF(project_fee/actual_hours >= target_rate, "OK", "Underpriced")

Lost vs hourly

Dollars left on table:

=target_rate * actual_hours - project_fee

Break-even hours

Max hours at target:

=project_fee / target_rate

Pitfalls & errors

Track real hours. Effective rate is meaningless without honest time logs.

Scope creep shows here. Overruns silently erode the effective rate.

Zero hours. No logged hours gives #DIV/0!.

Practice workbook

📊
Download the free Effective Hourly Rate on a Fixed Price practice workbook
An effective-rate sheet with the vs-target, lost-value, and break-even variants, plus 4 challenges with answers. No sign-up required.

Frequently asked questions

How do I calculate effective hourly rate in Excel?
Divide the fixed project fee by actual hours: =project_fee / actual_hours. Compare it to your target hourly rate.
How does this reveal scope creep?
As actual hours overrun the estimate, the effective rate falls below your target — quantifying the loss.
How many hours can I spend before a flat fee underpays?
Break-even hours = project_fee / target_rate. Beyond that, the effective rate drops below target.

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Related formulas: Billable utilization rate · Freelance hourly rate · Scope creep hours over budget